Bottom Of The Pyramid.

The Bottom of the Pyramid concepts was pioneered By Prof C.K. Prahlad, it's Prahlad's brilliance  which and inquisitive mind to identify a market for the MNC's in lowest economic strata of the world.

Nearly 4 Billion people of the world are living with less than US $ 2 per day.

These people are the real market that can enable the MNC's t tap and exploit.

As the developed counties GDP growth rates are not growing phenomenally, is the developing world whose markets are growing and these markets are considered to be the emerging markets.

It's not only to sell products to these potential customers but also to empower them economically so that can come out from the vicious circle f poverty and can buy essential commodities and services .

Please click:http://www.digitaldividend.org/pdf/bottompyramid.pdf